Hang Tough
Some students, particularly low-income and those whose parents did not attend college, need extra encouragement and direction on what steps are important in preparing for college. The second-generation KnowHow2GO college access campaign from The Advertising Council, Lumina Foundation for Education, and American Council on Education includes public service announcement ads that are a bit edgier than last year's inaugural ads. The TV, radio, print, outdoor, and web PSAs stress taking on the "tough classes" as one of those key steps toward college. The campaign's main audience is students in grades 8 to 10, but it's also aimed at their parents and adult influencers.
Click here to see the full collection of KnowHow2GO PSAs.



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