Virtual Campaign a Success

As a May UB news story shared, on April 22 Binghamton University (N.Y.) likely became the first higher ed institution to launch a new gift campaign as a virtual event. The campaign to raise $95 million targeted alumni of the university and was hailed a success by both university officials and alumni. 

The target of 1,000 people to log in to the event within the two-hour evening event was surpassed as the site had over 1,500 visits and close to 20,000 page views from participants across the world. From my own experience as a student with online forums and chat rooms, I didn’t think the campaign would be as popular as it turned out to be. Because of the measures taken by Binghamton to appeal to all of their alumni as well as the multifaceted nature of the campaign, it seems to have been overwhelmingly engaging and fun for alumni to participate in. This sort of event could easily flop if not handled correctly, but because Binghamton put the time and effort into their event, they ensured it was enjoyable for alumni, and thus successful for the university.

The event used innovative ways to accomplish this feat—from short one-minute videos and 360 degree views of campus to entries for free prizes. Alumni connected to each other in chat rooms, the most popular of which were ones for residence halls. Twitter feeds and Facebook updates kept “partygoers” interested and engaged in opportunities on other pages.

Far more people were able to attend the launch of Binghamton’s new online campaign than the last launch, a traditional in-person event that took place in 2003 and only involved a few hundred people.

Is your institution launching a virtual event that you're proud of? We would love to hear about it.

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This event was great to be a part of.
The chat rooms were fun

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