Study Says College Students Prefer Printed Text Over Digital

   A new report by the National Association of College Stores says that, despite the growing market and variety of e-book readers, such as Amazon's Kindle, Barnes & Noble's Nook, and Apple's iPad, college students  are decidedly "old school" when it comes to reading. According to the report conducted by NACS' OnCampus Research division, 74 percent of college students still prefer to use a printed textbook when taking a class.

In addition, 53% of students were unsure about purchasing digital textbooks or would not consider buying them even if they were available. The study was conducted last fall (before the introduction of the iPad, it should be noted) at 19 campuses nationwide.

“The findings of the report are not surprising,” says OnCampus Research Manager Laura Cozart. “Every new innovation takes time before the mainstream population embraces it.”

E-books comprise only 2 to 3 percent of course material sales at NACS member stores, but Cozart predicts that figure could be as much as 10 to 15 percent of textbook sales by 2012.

Comments

[Karen]

We do. Really. Even if virtual textbooks were free, I'd still pay for a printed textbook. Even though this study was done before the iPad, it still holds true for me. It's so much easier to study when you have a book in your hand.

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