E for an Environmental Generation

“Generation E” is a newly coined term for an age group that is passionate about promoting and pursuing solutions to environmental problems. A new report explains how they are taking a collegiate lead.

Released this week by the National Wildlife Federation's Campus Ecology program, the report lists 35 sustainability efforts under taken by students at 165 U.S. higher ed institutions in an “idea book” format with accompanying photos, graphics, and anecdotes.

During a conference call Wednesday, Julian Keniry, NWF's senior director, campus and community leadership, explained the report shows sustainability is an issue that today's students collectively agree on. “We’re discovering the values of sustainability define and unite the current generation like no other issues of our time,” she said.

Such is the case for Jason Sanders, a Texas State University grad student involved in a cafeteria compost program. He explained student interest in the program increased when they learned about the project’s end result: using the organic material to fuel campus vehicles and power facilities.

However, certain barriers can put a damper on starting and continuing sustainability efforts. Christina Erikson, the report’s coauthor, says students often carry out these initiatives as a form of community service or through an internship, but are willing to see sustainability become part of their academics. “I think faculty are creating some opportunities, and students are pushing faculty to add these opportunities [to the classroom].”

Adam Yarnell, a Brown University (R.I.) student active in a program for community carbon use reduction, pointed out a "strong feeling of social responsibility" among fellow students but found their efforts can be hindered by lack of training or knowledge to successfully carry out their ideas.

Ayodele Akinpelu, who attends Wayne State University (Mich.) and participates in student delegations, recommended getting outside help: to ask community leaders for their support in student initiatives.

What is the best way to increase student involvement? Erikson suggested promoting a fun factor in efforts and make sure certain issues can connect to a variety of academic interests. “We need to show this is an upbeat movement.”

The 70-page report can be downloaded here.