September Stories

Remember our web exclusives in the month of September as four pieces accompany the current issue of University Business magazine.

- Time to Cover Higher Ed Like Sports Teams
Mel Schiavelli, president of Harrisburg University of Science and Technology (Pa.), wonders about the possibility of institutions receiving the same media coverage as professional sports get. In his piece, Schiavelli welcomes this kind of coverage for his institution. Pointing to recent discussions in higher ed circles about STEM disciplines – science, technology, engineering, and mathematics – Schiavelli argues that regular media scrutiny would have let the public know Harrisburg administrators started developing what he refers to as the “West Coast offense’’ of STEM education several years ago. Schiavelli, also a chemistry professor, sums up his article by explaining that Harrisburg and central Pennsylvania "have already fielded the kickoff and are moving the ball down field" by creating a new education model.

- The Art of Getting Press Coverage
The more positive press coverage an institution gets, the greater the likelihood it will be successful in achieving its overall growth goals. Gerri Knilans, president of Trade Press Services, highlights key areas that administrators can choose to address to aid in achieving this goal.

- Managing Environmental Compliance Can Be Easy – With the Right Tool
Reputation management has great importance to institutions in their continuing pursuit of students and research dollars, encompassing aspects such as the business of maintaining environmental compliance. Frank X. Schaefer and Mary House write about their views on how The Rockefeller University (N.Y.) strategically implemented tools to maintain environmental compliance and how departments across the campus are enjoying the benefits. Schaefer is the university's associate director of laboratory safety and environmental health. House is a senior project manager and vice president at Woodard & Curran.

- Public Safety: Deploying AEDs to Save Lives on Campus
Anastasia Mironova, director of defibrillation for North America for Cardiac Science, highlights how institutions are proactively developing AED (automated external defibrillators) programs. She talks about schools such as the University of Michigan-Flint and Providence College (R.I.) that already have taken the lead in doing so.