Online Reading

Three "Online Only" articles accompany the May issue of University Business.

Higher ed administrators are recognizing social media as a business imperative for their institutions, as shown by the rise in collegiate Facebook pages and Twitter feeds. In "Engaging in the Social Web, Social Media, and the Facebook Phenomenon," Inigral CEO Michael Staton tells how some schools are taking bold steps in using this social media to promote their institutions. Their results are paying off.

Projectors on today's market sport likable features such as portability and a light weight. The downside is that they can be more susceptible to theft. In a fittingly titled piece, "Dude, Where's My Projector," Dan Zimmer offers steps that can be taken to make projectors not as easy to be taken away. Zimmer is director of sales and marketing for Hard Steal Security Corp.

In his piece, "Creative Competition," Thomas C. Celli says he finds from his visits to liberal arts institutions a need to develop a faculty capable of instilling creativity in its student body and bring meaningful, project-based learning to curriculum. He explains the answer may lie in more interdisciplinary cooperation. Celli is president of Celli-Flynn Brennan Architects and Planners in Pittsburgh, whose expertise includes strategic planning for college and universities.

Comments

[Michelle Remington]

Staton's piece is a great read. The schools who have embraced the sense of community that comes from implementing social media applications have reaped dividends -- not the least of which is an improved bottom line. Students definitely take note of which schools are consistently ahead of the curve.