Seasons Readings

Four new web exclusives have been posted this month, with topics covering everything from effective branding practices to maintaining accessible but readily secure campus networks. All articles can be accessed through this page.
In conjunction with "50 Best Branding Ideas," the cover story for December's University Business magazine, Randell J. Kennedy wrote about how taking a strong administrative leadership toward branding can result in a campaign that successfully reaches its mark. Kennedy is president of Academy Communications, a national consulting agency that represents higher ed institutions. His piece is titled "Best Branding Practices--Avoiding Assumptions that Miss the Media Mark."
IT departments have special requirements when it comes to network security, no doubt. Ashar Aziz, founder and CEO of FireEye, offers tips on how campuses can protect these vital resources against infiltration in his article, "Why Infected PCs Still Walk the Halls of Higher Education."
"Higher Education Moves to Online Classrooms" tells the story of The Academy of Art University and its adoption of an online recruitment and education program. By doing so, the article reports the program increased recruiting efforts by 30 percent and saved thousands in travel costs. A bonus, the decision demonstrated the practical applications of eLearning technology for students trying to earn art degrees from remote locations.
Over the past two years, the Villanova School of Business reinvented its undergraduate program and introduced a new curriculum to first-year students this past fall. In "Making Radical Change a Reality," Dean James Danko highlighted the school's process, along with providing a top ten tip list for institutions that may be considering a curricular redesign at this time.