Better Than Gym Access

A robust alumni network can be a final selling point when a student is selecting a college.
St. John's University (N.Y.) is making it worth while to be an alumni beyond the normal fitness center access and discount play ticket perks. Unemployed alumni can get a 50 percent discount on graduate program tuition, as well as have the application fee waved, for the next two years. Administrators are also highlighting the services of the Career Center for both employers and job seekers. You can read about the programs here.
Of course, in these tight economic times, if an alumni membership does include access to the on campus fitness center, and you live close enough to go, it could be a way to save money.