Yes, I'll Hold

If you call the Sports Information department at the University of Florida, don't dismay if you are put on hold. Instead of being subjected to elevator music, you'll get to hear sports announcers calling scoring plays. In fact, the stress comes from worrying whether the receptionist will come back on the line before the touchdown actually happens.
It's a unique way to keep the caller engaged and highlight the success of the sports teams.
How does your institution use these moments of "down time" to get the message out?