From Chess to Channels
As their topics differ, each of three new University Business web exclusives touch on the subject of reaching out to varying prospects for recruitment.
"A New Admissions Gambit," by Ron Schachter, a regular contributor to UB, explores how the game of chess is gaining ground in collegiate athletics, with chess teams at University of Maryland, Baltimore County, and University of Texas at Dallas generating the same buzz as IHEs with football and basketball powerhouses. Both universities offer full scholarships to high-powered chess players; their teams travel to major competitions.
Another trend centers on institutions implementing measures to make higher education more accessible to veterans. This past summer, for example, Ohio’s public universities decided to charge in-state tuition to all veterans attending college on the G.I. Bill. In "The Best Thing We Can Do to Thank Returning Vets," Misericordia University (Pa.) president Michael A. MacDowell discusses how the new G.I. Bill will be beneficial to this group and, overall, this country.
In "Up Front and Personal," Roger Sametz, president of Sametz Blackstone Associates, a communications firm that focuses on branding, writes about how although technology is increasing the channels in which officials can market their institutions to potential students, the methods they use to connect with them stay the same. He explains how to get out of this rut.





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